NEWS RELEASE
Jan 14, 2004 17:15 ET
North American International Auto Show Announces Final
Weekend Entertainment Lineup
DETROIT, Jan. 14 /PRNewswire/ -- As the closing weekend of the 2004 North
American International Auto Show (NAIAS) approaches, auto show enthusiasts and
their families planning on catching the last of the fun can experience a variety
of exciting activities, cool cars and entertainment.
Inside Cobo Center's exhibit space, featuring more than 50 exhibits and more
than 700 production and concept vehicles, the NAIAS has something for everyone
to enjoy.
* Mini Cooper features interactive activities that demonstrate the agility,
safety and customization of their vehicles. Activities will include a pinball
machine, racing simulation game and a photo postcard of participants inside
their custom-made Mini Cooper, also displayed on the big screen.
* An expanded display area in Michigan Hall features a specialty vehicle
exhibit including Austin Powers star ("Mini-Me") Verne Troyer's 2004 Chrysler
Crossfire, NBA Star Shaquille O'Neal's 2003 Cadillac Escalade and OutKast Hip
Hop artist Big Boi's 2004 HUMMER H2. Other vehicles on display include the Honda
SUT concept vehicle, Subaru B9SC and R1e concepts, VW's Concept T four- wheel
sports coupe, Hyundai's HCD8 sports tourer and ASC's SOCAL edition of the Chevy
SSR.
* Volkswagen is giving out collectible plastic models of the Beetle
convertible at their booth in Michigan Hall. Other activities include a laser
light game and an interactive Touareg game with a chance to win a VW lanyard.
* The GM Experience includes a 3-D movie screen featuring GM vehicles, a
Proving Ground Theater and a Dynamometer Test Lab.
* Dodge takes NASCAR enthusiasts for a ride around the track in their 12 to
15 person simulator. Guests also have the opportunity to get their picture taken
on the Dodge Tomahawk Motorcycle Concept.
* Winning poster designs from the NAIAS annual poster contest, created by
high school students around Michigan, are featured in Michigan Hall at the
Automotive Youth Educational System display.
* Jeep(R) is giving away a free computer game and an "insta-grow" sponge of
the new Jeep(R) Wrangler. Guests can also try out the computer game at the
display.
* Car enthusiasts and video game fans can race through photorealistic cities
while playing DaimlerChrysler's Xbox video game, Project Gotham Racing2.
* Michelin hosts the first concept car designed and built in China at NAIAS
displayed in Michigan Hall.
* DaimlerChrysler features a National Training Center UAW slot car event in
Michigan Hall.
* Scion is giving away hats, key chains and tennis balls at their display in
Michigan Hall.
* Numerous radio stations are hosting live broadcasts along with a series of
giveaways.
The Cobo Arena Food Court, located off the main concourse near Wayne Hall,
will feature live performances and an array of tasty menu items. Auto spectators
can indulge their taste buds with Philly cheese steak sandwiches, Chicago-style
hot dogs, quesadillas, Caesar salads, submarine sandwiches, Little Caesars(R)
Pizza, cotton candy, popcorn and premium ice cream. Alcoholic and non-alcoholic
beverages also can be purchased.
The following is a schedule of entertainment events inside Cobo Arena:
* Greektown Casino presents the best in local entertainment in the Food Court
daily during Public Days. Live music will include classic rock, jazz, Motown
Review, pop, Top 40 and a Caribbean Steel Drum band. Guests have the opportunity
to show off their singing talents to win a free tote bag.
* Fitness USA is featuring a spin-to-win wheel with an opportunity for guests
to win a 20-day membership, a vacation to Florida or the Caribbean and other
prizes.
* Pocono Marketing International is selling exotic, classic and antique
die-cast cars ranging from $6.00 to $60.00.
* Visitors Village booth, sponsored by Detroit Metro Convention & Visitors
Bureau, is distributing coupons for area venues and informational material about
attractions in Metro Detroit. Guests have a chance to win a go-cart and box-seat
tickets to the Tiger's game July 15th.
* The U.S. Army is back with its popular rock climbing wall that is free to
the public.
Public Days for the NAIAS run through Monday, Jan. 19. Show hours are 10 a.m.
- 10 p.m. through Sunday, Jan. 18 and 10 a.m. - 7 p.m. on Monday, Jan. 19
(Martin Luther King Jr. Day). Admittance ends one hour prior to show closing.
Tickets are $12 for adults (Canadian $16) and $6 for senior citizens 65 and
older (Canadian $8). Children 12 years and under are free and must be
accompanied by a parent or guardian.
In addition to the on-site ticket window at Cobo, E-Tickets are also
available by logging on to www.naias.com . E-Ticket orders will provide a
voucher to be redeemed for show tickets at the E-Ticket window at Cobo. Each
order must be picked up in its entirety. Tickets are also available at
Ticketmaster outlets. For Ticketmaster locations, log onto www.ticketmaster.com
or call (248) 645-6666.
About the North American International Auto Show
In January 2003, Detroit concluded its 87th Auto Show, representing the 15th
consecutive year as the expanded North American International Auto Show (NAIAS).
Now in its 16th year as an international event, the North American International
Auto Show is considered among the most prestigious auto shows in the world and
is one of the largest media events in North America. The NAIAS is the only auto
show in the United States to earn the distinguished sanction of the Organisation
Internationale des Constructeurs d'Automobiles, the Paris- based alliance of
automotive trade associations and manufacturers from around the world. The NAIAS
Web site can be accessed at www.naias.com .
Source: North American International Auto Show
CONTACT: Elizabeth Weigandt of John Bailey & Associates,
+1-248-895-8907, or NAIAS PR Desk, +1-248-643-2450 Web site: http://www.naias.com/
Source: PRNewswire -- Jan. 8, 2004
Issuers of news releases, not PR Newswire nor Guide2Detroit/Buildings
OnLine,
are solely responsible for the accuracy of the content.
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